MARKETING PRINCIPLES 'TOP 10 LIST'   "Marketing success comes from helping other people get what they want."
  

1. Customers purchase from people that they like and trust. Even though technology has revolutionized communications and commerce, personal contact and referral are still the essential component.
    

2. Customers respect marketers who demonstrate a sincere interest in understanding and addressing their needs - rather than just pushing a product.
    

3. Customers appreciate information relevant to their business, and will participate in an ongoing dialogue, providing that dialogue contains information of value to them.
    

4. Customers often make purchase decisions based on 'right place, right time' exposure. Consequently, product branding and personal contact are critically important.
    

5. Following good business practices - returning calls, keeping commitments and consistently treating customers with respect will make a marketer (and his/her company) stand out.
    

6. Leverage sales efforts by selling to people who sell to your customers;  brokers, resellers, partners, personal networks, organizations, anyone who can influence your customer.
    

7. Customers make purchase decisions to satisfy objectives - both stated and unstated. Marketing success involves creating outcomes that satisfy those objectives.
    

8. Expanding volume involves some combination of 1) finding new customers, 2) expanding the usage of existing customers and/or 3) finding new uses for the product or service.
    

9. Using your product or service should be the path of least resistance for customers. 
    

10. Sales and Marketing are 'numbers driven'; calls and contacts result in appointments, appointments result in presentations, presentations result in sales. A good salesperson always feeds the pipeline!